BMW Group

Requirements Masterplan FIZ Future 2050

Identification and creation of a strategically meaningful and flexible target picture with formulation of next steps in a roadmap.

Project details

Location
Munich
Employees
approx. 26,000
Area
630.000 m2
Project period
2012

Challenge

With the FIZ Future program, FIZ is to be expanded into the "best innovation factory in the world" by 2050. An already large area is to be adapted, rebuilt, restructured and expanded over the years.

Solution approach

OECC accompanied the users of the project over a longer period of time. Key framework conditions for further development and structures were generated and agreed on the basis of target, strategy and innovation workshops and scenarios. The task included a series of workshops to produce a roadmap, which was used to develop the strategic order function.

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